• What happens when you combine one of the catchiest songs of the century with the colorful quirkiness of method? A thoughtful and way too fun anthem for the best soap company out there.

    115% Ad Recall Lift on YouTube, exceeding the benchmark of 22%.

    266MM impressions and 40+MM longform video views on YouTube.

    Increased Brand Awareness by 7 points, the most Method has seen in three years.

    Webby Award, Honoree + OBIE OOH, Finalist

This campaign was supported by digital + OOH places featuring bespoke personality-driven product photography Art Directed by myself.

ACD: 🙋🏻‍♀️

Concept—Art Direction—Production + Post Production Oversight—Digital + OOH Design

CW: Sarah Anderson
CD: Laura Wimer Jewell