With only a name + product idea in hand, Tin Can needed a full brand build. We developed their logo, color palette, typography, iconography, brand mascot, website, app + packaging, in addition to consulting on the design of their custom handset, the Tin Can Flashforward. We also scripted, shot + produced Tin Can’s launch demo video. Geared toward millennial parents seeking an antidote to The Anxious Generation, the look, feel + story that we crafted for Tin Can explores the tension between “aesthetic nerd” + “nostalgic play” to ultimately project an identity that harkens back to the simpler times of pre-internet childhood.